In this digital age, authors can connect with their audience like never before. We need to make sure we are using these tools to the best of our ability so they benefit us the most. Your site and social media platforms are powerful tools for building an engaged audience, increasing book visibility and fostering a genuine connection with your readers.
Let’s look at some strategies you can do to help you effectively market your novel!
Author Website
I won’t go into too much detail here as I have covered this topic thoroughly in another post. However, I will say your author site is your hub. It’s where everything should stream from and acts as a place where your readers can go to find out how to connect with you both on socials and through means such as your newsletters. It’s an invaluable tool when it comes to making your online presence known!
Optimize Your Web Site Content
Make sure your site is easy to navigate and works well with mobile too. Include captivating book covers, descriptions author photos and consider a blog section.
Engage with Your Blog
Maintaining a blog on your site is a good idea to share updates, insights and behind-the-scenes glimpses that are more complex than what you can share on your socials. Consistent blog posts, if you are able will also help to attract readers and establish yourself as an authority in the Indie world.
Social Media Platforms
Choose the social media platforms that resonate with you. You don’t have to be active on all of them, and for those who say they hate social media (this author is one of those) choose the platform you hate the least and run with it! Common platforms include TikTok, Instagram, Facebook and Twitter.
Be Authentic and Personable
Show your personality in your social media posts! Share glimpses of your life, writing journey, and even the challenges you have overcome.
Post Consistently
I am guilty of this as well but don’t forget to post consistently. Social media management sites like Metricool are a great way to help you stay consistent and plan for times when you will not be available. You want to make sure you balance marketing and promotional posts with engagement, as well as valuable content like writing tips, book recommendations, and personal anecdotes.
Visual Storytelling
Utilize visual content to enhance your posts and make them more shareable. Posts such as book quotes, graphics, or images related to your story.
Engage Your Audience
Ask your audience questions, and engage in your comment section by responding, and liking comments. Don’t just stop there though, reach out to your readers. Watch their content, and comment on their posts!
Giveaways and Contests
Consider hosting a giveaway or a contest around key times like book launches, arc requests or cover reveals. Organize these events to encourage your readers to engage with your content. This can help to expand your reach to even more readers and build excitement about your book.
Share Teasers and Sneak Peeks
As you’re working to finish your novel and get it published don’t neglect your audience. This is the best time to build anticipation for your book and get your readers excited for the release! Sharing quotes or teasers will keep those readers excited and invested.
Collaborate with Others
There are so many readers, book reviewers and influencers out there who are more than willing to collaborate with Indie authors. You may also know some of them! Another great way to find people to collaborate with would be to join a community, you know something like our own Discord server!
Exclusive Content
Offer exclusive content to your loyal viewers. This can include deleted scenes, character interviews or early access to book news.
Build a Mailing List
Social media comes and goes but a mailing list is forever, or at least until you decide it’s over! Encourage your visitors to your website and social platforms to join your email list. Regular newsletters can keep your audience informed and engaged!
